Brand identity

5 essential tips for great storytelling

5 essential tips for great storytelling

"Those who tell stories rule the world!". Now that marketing is about creating conversations and telling stories, this old Native American saying rings true. But, like any skill, it needs practice. If you're worried your storytelling skills aren't up to scratch, read on...

A new era of purpose-driven business

A new era of purpose-driven business

Can profit and purpose go hand in hand? Is it still possible to make money when you adopt ethical business practises? Here's five reasons having a worthy purpose is good for your bottom line.

Finding a voice for your brand

Finding a voice for your brand

Your business needs a voice. Yes, it does. Your brand voice is what will get people to connect with your business, so being genuine and authentic is absolutely essential. Here's some tips to help you find your voice.

Creating a vision statement for your business

Creating a vision statement for your business

Writing a clear vision statement is one of the most important things you can do for your business. It will give you focus, clarity and direction each and every day. Here's how to write your vision statement.

CONTENT SPACE ON INSTAGRAM

The best stuff in life is seen when you lie down and look up...
Sydney Creative People: Koskela As part of this interview, I asked Sasha Titchkosky, one of the owners of Koskela, what she thought was the key to success. She said, "Follow your heart, trust your judgement and do it with joy." These words
"When you are the only person in the business, it's important to have a network of friends and peers to bounce ideas off... I have a group of friends I meet up with regularly who are also running their own businesses and going through the same t
Just coming out of a really intense few months of work. I've been churning out stories and copy like a maniac, with the help of a few paper clips which were used to fasten my sleepy eyelids open. This is what I learned... Value your time!! There are
"Do you spend more time with dream thieves and life vampires than you do with honesty barometers – the ones that believe in you, the ones that elevate you, the ones that celebrate in your successes, they console you in your defeat but they
Sydney Creative People: Fairina Cheng "I think the fear of failure is the fear that gets everyone. Before I launched my first product, it was terrifying to think I could put something out there that meant so much to me and get no response. But t
It's all about vision, vision, vision! Words of wisdom from Jeremy @cured.manly. Read the full interview on the Content Space blog. Link is in our profile.
Sydney Creative People: Cured Manly ➖ I have always dreamed about owning a small bar - where there's beautiful wine, space for friends and family to come and hang out on bar stools, and delicious little morsels of something to eat whilst you out the
No Mondayitis happening around here either... Read the @photocornersydney story on our blog. Link is in our profile above. #sydneycreativepeople
This is exactly what I needed to do today... #relaxandrecharge
Go all in! Sitting in the fence just hurts your bum anyway... Read the full rest of the interview from @photocornersydney on the Content Space blog. Link is above. #sydneycreativepeople
Sydney Creative People: Photo Corner ➖ "I've really put my all into the business, and at times I wondered if giving up the cruisy 9-5 job was the right decision? Now I've found my feet, I genuinely wake up every morning excited about the future,
Having come from a corporate background, and a small business that worked with corporate clients... to then being my own boss... I totally agree with Jen on this. Has taken me while to get used to it, and to get rid of the nagging feeling I 'should'