How to write a standout About page

How to write a standout About page

When it comes to writing our own About pages, for some reason, we freeze. Words dry up, you can't remember what it is you sell, you've had four cups of tea while you think about it – then, there's too many words, except, none of them make any sense. You want to communicate how much you truly believe in your business, but then you start crying with the emotion of it all (or are they tears of disbelief that you've been sat at your laptop for four hours, and all you've got so far is, "We are passionate about..."?).

7 writing tips for bloggers

7 writing tips for bloggers

Here's a question: why is it that writing a blog post can seem like a task of epic proportions? I’ve been a writer for many years. It's what I wanted to do since I was little. It’s my thing, and I love it. But, here’s an admission – I don’t find it easy. It doesn’t always flow easily and I often put it off. Over the years, I've worked out what helps me fight through the head mud and smash out articles when I need to. Here’s my tried and testing tips on getting rockstar about writing.

5 essential tips for great storytelling

5 essential tips for great storytelling

"Those who tell stories rule the world!". Now that marketing is about creating conversations and telling stories, this old Native American saying rings true. But, like any skill, it needs practice. If you're worried your storytelling skills aren't up to scratch, read on...

A new era of purpose-driven business

A new era of purpose-driven business

Can profit and purpose go hand in hand? Is it still possible to make money when you adopt ethical business practises? Here's five reasons having a worthy purpose is good for your bottom line.

Organisation tips for creative entrepreneurs

Organisation tips for creative entrepreneurs

Most creative entrepreneurs would prefer to spend their time making things rather than dealing with admin. Become super efficient at admin, so you have plenty of time left for the things that are most important to you.

6 content marketing tips for the time-poor entrepreneur

6 content marketing tips for the time-poor entrepreneur

Marketing your online business takes huge amounts of time. What should you focus on first and what's the most important things to consider when you are creating content for your business?

Finding a voice for your brand

Finding a voice for your brand

Your business needs a voice. Yes, it does. Your brand voice is what will get people to connect with your business, so being genuine and authentic is absolutely essential. Here's some tips to help you find your voice.

Creating a vision statement for your business

Creating a vision statement for your business

Writing a clear vision statement is one of the most important things you can do for your business. It will give you focus, clarity and direction each and every day. Here's how to write your vision statement.

Why have a business blog? 5 things you should know before you start.

Why have a business blog? 5 things you should know before you start.

Should your business be blogging? How long should you spend on it? Is it worth the time you'll have to spend on it? What good will it do for your business? Here's five things you should consider before you start a business blog.

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The best stuff in life is seen when you lie down and look up...
Sydney Creative People: Koskela As part of this interview, I asked Sasha Titchkosky, one of the owners of Koskela, what she thought was the key to success. She said, "Follow your heart, trust your judgement and do it with joy." These words
"When you are the only person in the business, it's important to have a network of friends and peers to bounce ideas off... I have a group of friends I meet up with regularly who are also running their own businesses and going through the same t
Just coming out of a really intense few months of work. I've been churning out stories and copy like a maniac, with the help of a few paper clips which were used to fasten my sleepy eyelids open. This is what I learned... Value your time!! There are
"Do you spend more time with dream thieves and life vampires than you do with honesty barometers – the ones that believe in you, the ones that elevate you, the ones that celebrate in your successes, they console you in your defeat but they
Sydney Creative People: Fairina Cheng "I think the fear of failure is the fear that gets everyone. Before I launched my first product, it was terrifying to think I could put something out there that meant so much to me and get no response. But t
It's all about vision, vision, vision! Words of wisdom from Jeremy @cured.manly. Read the full interview on the Content Space blog. Link is in our profile.
Sydney Creative People: Cured Manly ➖ I have always dreamed about owning a small bar - where there's beautiful wine, space for friends and family to come and hang out on bar stools, and delicious little morsels of something to eat whilst you out the
No Mondayitis happening around here either... Read the @photocornersydney story on our blog. Link is in our profile above. #sydneycreativepeople
This is exactly what I needed to do today... #relaxandrecharge
Go all in! Sitting in the fence just hurts your bum anyway... Read the full rest of the interview from @photocornersydney on the Content Space blog. Link is above. #sydneycreativepeople
Sydney Creative People: Photo Corner ➖ "I've really put my all into the business, and at times I wondered if giving up the cruisy 9-5 job was the right decision? Now I've found my feet, I genuinely wake up every morning excited about the future,
Having come from a corporate background, and a small business that worked with corporate clients... to then being my own boss... I totally agree with Jen on this. Has taken me while to get used to it, and to get rid of the nagging feeling I 'should'