designer

Sydney Creative People: Fairina Cheng

Sydney Creative People: Fairina Cheng

One of the hardest parts of owning your own business is marketing it. It's truly one of the most time-consuming, frustrating parts of doing business because it's a never-ending exercise, and it takes patience, persistence and experience.

Today's blog post is about Fairina Cheng, who had a past life as a marketer, and is now a Sydney-based jewellery designer. Imagine how handy all of that marketing experience is now... knowing your bitly links from your inbound links and evergreen content (!). Having those kinds of marketing skills to fall back on are obviously very useful, so there's a bit more brain space left for the making/creating part of her work, which is obviously super important and probably a bit more enjoyable!

Interview: Betty Browne

Interview: Betty Browne

Today's post is about a business owner who saw a problem and decided to do something about it. It started with Linda Smyth's fruitless hunt for the perfect tee. Tired of hearing her talk about it, her husband told her to go and design her own. So she did. Just like that. And, after other people could see how great her designs were, Linda turned her back on her career in advertising and communication and started her own fashion label. She now designs and produces a range of tees, tops and dresses that really are the perfect selection of wardrobe essentials.