Hillbilly Cider is a lesson in simplicity: simplicity in packaging, simplicity in product, and simplicity in brand story. The people behind this brand are Shane and Tessa McLaughlin. Shane is a winemaker who, after a move to Bilpin – the land of the apple – decided to have a go at making cider. They started Hillbilly cider about three years ago, and they've won awards each year since launching. This is their inspiring story.