One of the hardest parts of owning your own business is marketing it. It's truly one of the most time-consuming, frustrating parts of doing business because it's a never-ending exercise, and it takes patience, persistence and experience.

Today's blog post is about Fairina Cheng, who had a past life as a marketer, and is now a Sydney-based jewellery designer. Imagine how handy all of that marketing experience is now... knowing your bitly links from your inbound links and evergreen content (!). Having those kinds of marketing skills to fall back on are obviously very useful, so there's a bit more brain space left for the making/creating part of her work, which is obviously super important and probably a bit more enjoyable!